Phytofarm : Hoodia and Slimfast

Phytopharm, which initially developed the hoodia products which rocked the weight loss industry, is going to receive initial payments of about 6.5 million ( 9.4 million) from Unilever, out of a total potential and capacity of 21 million.

Phytopharm has also reserved a royalty on the sale of all products containing the P-57 extract.

The new hoodia products, which According to Unilever spokesman Trevor Gorin, are SlimFast brand or under may participate in other Unilever brands.

The excellent component can help Unilever component to renew their weight loss product line, which has seen a low sales in the face of the Atkins trend. While the overhauling of the entire group of brand SlimFast, worked as the restructuring of the business of food and weight loss supplement and to enable their close cooperation with the business of these two products, the products have not recovered their previous market share SlimFast, however, captures the U.S. 25 per cent weight loss market:-The world’s largest, for more than $ 3 billion per year? Unilever is also keen to strengthen its position, and look forward to a quick weight loss market that targets more than 1 billion overweight adults around the world.